Case Website and newsletter content: Website and newsletter content that speaks to their clients
A process that watches the sector, spots what their clients care about and drafts content in the brand's voice.
- ×4
- more content published
- −70%
- time per article
- 2
- channels, one process
Before and after.
Before
- –Publishing depended on someone finding the time
- –Topics picked on gut feeling, with no sector data
- –Website and newsletter prepared separately
With Brava
- ✓Sector sources monitored automatically
- ✓Topics chosen from what their clients search for
- ✓One draft for the website and one for the newsletter, in their tone
How it works, step by step.
This is how the system works. AI in green; people, always in the loop.
- 01InputSector sourcesScrapingNews, competitors and sector searches are collected automatically.
- 02AIPicks the topicsWhat clients care aboutAI spots the topics that matter most to the company's clients.
- 03AIWrites the draftIn the brand's voiceIt prepares the website article and the newsletter version, in their tone and style.
- 04PersonReviewThe team decidesThe team edits, approves or drops each piece.
- 05SystemPublishingWebsite and newsletterApproved pieces go live on the website and are scheduled in the newsletter.
Simplified diagram of the real system.
“The blog and newsletter no longer depend on having a free afternoon.”
What we work with
- Scraping
- AI
- Website
- Newsletter
Read the full story+
01 / Starting point
The company wanted to publish regularly on its website and newsletter, but it depended on the team's spare time and topics were picked without data.
02 / What we did
We combined several tools: scraping to follow the sector, AI to spot topics and draft in the brand's style, and a review step before publishing.
03 / Result
More content, more consistent and more focused on their clients, with the team reviewing instead of starting from scratch.
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